Fatima Al Kaabi: A Different Kind of Ambassador for My Nation
With pride and a sense of responsibility, entrepreneur Fatima Obaid Al Kaabi expresses her joy over her achievements in this field, contributing in a short time to an honourable representation of Emirati women’s accomplishments. She has become the first private Emirati advisor to the African Kingdom of Eswatini, marking the beginning of her journey across the African continent. She emphasizes, “I have never and will never give up on the idea of being a unique ambassador for my homeland, as this drives me to continuously leverage my expertise to introduce the UAE’s capabilities, unique opportunities, and stimulating creative environment that may not be available anywhere else in the world.”
Early on, Fatima discovered her aptitude for planning strategies, managing teams, and excelling in leadership. She developed this in tandem with her academic pursuit in political science at UAE University, after which she went straight into accumulating experience and expanding her knowledge in various fields. She earned certificates in entrepreneurship from global institutions before venturing into the business world, which had always fascinated her. She sought to explore investment and trade opportunities in Africa, achieving the breakthrough she dreamed of through her recent success in establishing pivotal agreements and deals.
Speaking to Emirates Today about her meeting with King Mswati III of Eswatini and her success in securing investment agreements with his country, which boasts advanced infrastructure and professional talent capable of attracting investments in all sectors, Fatima stated, “This is a unique trust and opportunity that will encourage me to take on various challenges, armed with the UAE’s reputation and my confidence and expertise in the field.” She added, “This trust is embodied in establishing a significant investment fund that will work to build and develop African countries’ investments from the UAE.”
Career Journey
Driven by her desire to create a successful model in trade and business within the UAE, Fatima Kaabi took on challenging professional experiences, forming the foundation of her career in this field. She added, “I was drawn to the world of investment and real estate, and so I began a new phase of my journey. During this period, I delved into the intricacies of this vast field, acquiring experience and knowledge, and enhancing my entrepreneurial skills to achieve many of my aspirations.”
By 2010, Fatima had shown a clear interest in the consulting field across various sectors, including tourism, hotel management, real estate, and assisting new companies in investing in the UAE and abroad. She commented, “The secure environment of our country is undoubtedly one of the main attractions for the capital that finds unique opportunities here, something they often sought before.” She highlighted the value of this “national” responsibility she now bears for her country.
Seizing Opportunities
Fatima pointed out that E M I Gate Holding, which she founded and chairs, has become one of the leading companies in attracting global investments to the UAE, despite being established only two years ago. She explained, “We have succeeded in seizing opportunities and securing agreements on an international level, which fills me with pride for the many achievements we have made in this short period, benefiting not only the entrepreneurial and investment sectors in the UAE but also the economies of partner countries involved in these trade agreements.”
She also highlighted the recent memorandum of understanding and partnership signed with a high-level delegation from Eswatini to spotlight investment, trade, and economic cooperation opportunities with the UAE. She explained, “Given the friendly and cooperative relations with Eswatini, we aim to strengthen joint efforts in investment and trade, enhancing capacity building and knowledge exchange. The signed memorandum seeks to establish a framework for economic and technical cooperation, as well as investment and trade through concrete steps that reinforce collaboration in sectors such as industry, mining, energy, ICT, trade, investment, agriculture, infrastructure, healthcare, aviation, tourism, cybersecurity, and real estate development.
